Making Engagement the Most Powerful Financial Metric: “Capital Management That Makes People Shine”

【Summary】

How did an organization that had lost its vitality, once even derided as “the group’s dead weight,” manage to curb its turnover
rate, achieve a V-shaped recovery in performance, and transform itself into one of Japan’s leading Certified Health & Productivity Management Organizations?
For nine years until March 2026, I led a team of engineers developing in-vehicle equipment as President and CEO of Panasonic ITS Co., Ltd. Ten years ago, what rescued a workplace shrouded in stagnation was not control through management, but a focus on “engagement” that unleashes the potential of each and every employee.
In this talk, based on my own experience of achieving both well-being and high profitability, I will explain in detail the concrete measures and process behind “Making People Shine” Capital Management, the core of our organizational reform. How can an organization be imbued with “the power to create a bright future”? I will share the story of this revival along with tips you can apply to your own management starting tomorrow.

【Biography】

Born in Hokkaido. Joined the Sapporo Branch of Matsushita System Engineering Co., Ltd. in 1997. At Panasonic ITS Co., Ltd.,
he served as head of the development division for Europe and the U.S., Director of Panasonic Automotive Systems Europe (Germany), President and Representative Director of Panasonic ITS Co., Ltd., and Executive Officer of Panasonic Automotive Systems Co., Ltd. (Director, Infotainment Systems Business Division), before founding Eleven Laboratory Co., Ltd. in April 2026 with the aims of developing next-generation leaders and revitalizing regional Japan. Outside the company, he serves as a FY2025 Entrepreneurship Promotion Ambassador for the Ministry of Education, Culture, Sports, Science and Technology (MEXT) and Vice Chair of the China Committee of the Japan Association of Corporate Executives (Keizai Doyukai). MBA, University of Massachusetts Lowell.
During his time with the Panasonic Group, he practiced “Making People Shine” Capital Management, which treats engagement as the most powerful financial indicator, and achieved outstanding results through organizational reform, including the 2024 Group CEO Performance Award, the 2025 Soumu Award Gold (No. 1 in Japan), and the 2026 Certified Health & Productivity Management Outstanding Organization “White 500” (Top 30 in Japan).